Alhurra (Arabic for “The Free One”) is a TV Channel operated by the non-profit corporation “The Middle East Broadcasting Networks, Inc.” (MBN). MBN is financed by the U.S. Government through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency. Alhurra is primarily news and information programming. The network hosts a number of discussion programs that examine political and social issues of interest to the audience in the Middle East, airing viewpoints not often discussed freely in the region.
I started working on refreshing the brand for the channel including conceptualizing and implementing new branding for both promotions (Menu, End Tags, Next & Now, snipes...etc) and news (Opener, Bumpers, lower-thirds, CGs... etc) as well as the redesign of the Alhurra logo.
Alhurra Branding Credits:
Art Direct, Design and Animate the branding: Haider Najeeb
Manage and coordinate the branding implementation: Vijaykumar T. Mirchandani
Manage and coordinate the Promotions package: Geri Howard
Coordinate the Real-Time Graphics: Brian Diaz
Re-desing Alhurra Channel logo with keeping the same elements.
NEWS PACKAGE
Alhurra is a News and Information Progamming channel. So we considered the news shows as the main part of the re-branding. Alhurra has four main news show, So we differentiate the show by tweaking the color a little bit as showing below.
The main three news shows colors. We kept the same design and animation to mantain the same identity for all news shows, just tweaked the colors as showing above.
Bulet Point
Phoner
Two Boxes
Three Boxes
Five Boxes
PROMOTION PACKAGE
Above is the "End Tag" design that being used in the last six second of the topical on-air promotions. This design showing the name of the show as well as the airing date and time. Also it has the channel logo, Because they're using same design for "Alhurra Iraq" channel but they using red instead of blue.
