For the IRAQ 24 branding project, I developed a new channel identity that positions the network at the forefront of Iraq's TV market. I crafted a flexible design system that communicates a forward-thinking vision, breaking traditional broadcast boundaries and establishing IRAQ 24 as the country's first business channel. The visual strategy is bold and modern, with a striking color palette that departs from the conventional, using pink as an accent to create a more nuanced and eye-catching brand identity.
LOGO DESIGN PROCESS
Creative agency: HTN Production LLC
Art Direction & Motion Design by Haider Najeeb
All music by Steven Arnold Music